What in the world is chalk paint powder?

... and why on earth would I want to use it?

Websters Chalk Paint Powder™ was created to answer our need for affordable chalk paint. Months and months of research went into creating a product that could be added to regular latex paint ~any brand, any color. We were trying to create a product that would eliminate the need for most sanding and priming. We wanted a paint that STUCK beautifully yet sanded smooth. We wanted a durable surface that was also "soft". We wanted a healthy, all natural alternative to the home made recipes for chalk paint we were reading about. We developed Websters Chalk Paint Powder™! We are very proud of Websters and are looking forward to sharing our posts with you!